What a great Innovating Company

Forbes has released its list of top 100 Innovating Companies in the World.

The list contained, among the top 15, three Indian Companies.

1. Hindustan UniLiver
2. B.H.E.L. (Bharat Heavy Electricals Limited)
3. Infosys (second ranked I.T. Software Company.

Indian Citizens, particularly the commons, do not directly use the products or services of BHEL and Infosys. Hence, there is not much reason for concern. OK.

Hindustan UniLiver in India is engaged in manufacturing and distribution F.M.C.G. (Fast Moving Consumer Goods) such as

* Kwality Wall’s
* Axe
* Liril 2000
* Brooke Bond Taj Mahal
* Clear
* Sunsilk test
* Dove Anti-perspirant Deodorants
* Brooke Bond Taaza
* Dove Haircare
* Pureit
* Active Wheel
* Rexona Soap
* Annapurna
* Axe Body Spray
* Pond's
* Pears

.


The Company is, by and large, leader in most product lines.

The website of the Company http://www.hul.co.in also is shouting from roof-tops as under:

HUL recognized as among the world’s most innovative companies

Forbes ranks HUL sixth globally

.

So far so good. Okay. Will the Company explain how great it is in its innovations?

How it is different from other sellers in the market, both from organised sector and unorganised sector. -- Big, medium and small competitors.

All of them more or less follow the same methods, strategies and techniques. For example, everybody raises the sale-price of their products quite silently, almost surreptitiously. All of them simply reduce the quantity of the contents of the packets/satches/pouches/bottles/cans and print the net weight in small print. Though it is a statutory requirement, they either omit to print or print in very small letters the unit sale price of the product.

All the competitors, with no exception of our most Innovative Company, make tall promises of the quantities and qualities of their products.

An innovation should really help the cause of the consumers, either by increasing his satisfaction from using the product, through improvements in quantity or quality or some other tangible characteristic.

The Company owes a moral duty, if not a legal duty, to explain how it is more innovative than its competitors of organised and unorganised sectors.